The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies —both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the (...) ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance. (shrink)

Digital transformation has allowed to offer additional services - which complement the main product - both in terms of use, emotional and relationship terms. Focused on a traditionally rational insurance customer offering a value that explores the customer's emotions, from co-creating with the user, allows brand differentiation. Given this idea, this document has three purposes. First, identify the role of expectations and the perceived quality of the customer's digital experience. Secondly, to identify the relationship between experience and satisfaction gained in (...) private insurance web areas. Third, identify the most valued digital attributes by the user. A sample of 4,178 customers registered was analyzed using the partial least squares technique. The model is highly predictive to customer experience and evidence the important relationship between the WOW effect and satisfaction, as well as the weak but doble role that expectations play on insurance digital self-service. The model demonstrates that expectations are only relevant before web consumption, because during the process it is the perceived digital quality, in particular the usefulness, information and technology, that offer a true customer experience. This article offers high academic value because it more accurately defines the determinants of the digital insurance customer experience and its effect on customer satisfaction in digital services. While expectations influence attitude before service, this research reveals that perceived digital quality is what delivers a true customer experience. Strategically, the implications are immediate in the field of business as it shows the importance of co-creation in digital design, not only because of the significant savings in implementation costs but also because it guarantees a greater experience, essential in the loyalty of its customers. This ensures the sustainable growth of the company. (shrink)

How do we acquire a mental representation of our own face? Recently, synchronous, but not asynchronous, interpersonal multisensory stimulation between one’s own and another person’s face has been used to evoke changes in self-identification . We investigated the conscious experience of these changes with principal component analyses that revealed that while the conscious experience during synchronous IMS focused on resemblance and similarity with the other’s face, during asynchronous IMS it focused on multisensory stimulation. Analyses of the identified common factor structure (...) revealed significant quantitative differences between synchronous and asynchronous IMS on self-identification and perceived similarity with the other’s face. Experiment 2 revealed that participants with lower interoceptive sensitivity experienced stronger enfacement illusion. Overall, self-identification and body-ownership rely on similar basic mechanisms of multisensory integration, but the effects of multisensory input on their experience are qualitatively different, possibly underlying the face’s unique role as a marker of selfhood. (shrink)

A teoria da evidência faz-nos pensar o conhecimento a partir da sua face mais obscura, ainda que, paradoxalmente, a estranheza surja aqui do lado da luz: arquétipo cognitivo, diz-nos Fernando Gil, a luz é universalmente “a matéria natural do verdadeiro”. As condições perceptivas de produção da evidência apelam inevitavelmente para a visão e suas metáforas; os sentimentos de satisfação que o sujeito experimenta perante a descoberta da verdade são a consequência de um desejo em direcção ao verdadeiro, que eclode como (...) um brilho, uma iluminação, até mesmo uma vibração. Temos na evidência uma presença misteriosa, a partir do olhar giliano; ela exprime-se pelo conceito freudiano de unheimlich – a “inquietante estranheza”. Trata-se de um dos factores de eficácia da própria evidência, já que esta liga o sujeito ao mundo externo, de maneira apodíctica e plena, para além de que é típica das situações em que o real e o irreal se confundem, segundo Freud: esta “estranheza familiar”, como também se pode dizer, abre caminho a um excesso cognitivo no vislumbre certeiro de um possível real e verdadeiro. (shrink)

Judith Butler es una filósofa que se apoya en elementos deconstructivistas y se encuadra en el clima de la diferencia para escapar a la dinámica de las políticas y economías de signo neoliberal y esencialista. La concepción butleriana de la subjetividad, de fuerte impronta contextualista, es una asunción de la democracia en términos radicales y plurales y, por ello, su filosofía política y ética propone un feminismo de tintes postmodernos cuyo enclave es una figura de la subjetividad aperturista. La política (...) de los nuevos movimientos sociales, más allá de los límites institucionales, así como el énfasis en las diferencias y en su reconocimiento, sirven para asumir al antagonismo como una posición deseable democráticamente. (shrink)

Con el presente estudio se pretende analizar el conjunto de fotografías incluidas en la obra Causa General. La dominación roja en España. Avance de la información instruida por el Ministerio Público, publicada por el Ministerio de Justica en diciembre del año 1943, para averiguar su posible influencia en el constructo del imaginario colectivo.De dicha obra se desprenden tres conceptos que serán las imágenes asociadas a aquel período: la anarquía, la persecución de la iglesia y la vinculación del gobierno republicano a (...) Rusia. Así como la idea transversal de la inevitabilidad del golpe de Estado. (shrink)

Este trabalho tem como principal foco de análise o currículo oficial português relacionado com a componente de História, para o Ensino Básico, em particular as ausências que aí mais sobressaem. Estas podem relacionar-se com os conhecimentos substantivos que se apartam da abordagem preconizada por variadas razões (passados incómodos? temas difíceis? grupos não poderosos? …) ou com as competências de pensamento histórico (multiperspetiva, significância, causalidade, empatia, …) que parecem ter sido esquecidas quando se estruturou certo percurso de aprendizagem para estudantes com (...) idades entre os 6 e os 15 anos. Como considerações maiores, constata-se, naqueles textos curriculares (denominado Aprendizagens Essenciais), uma aparente simplificação genérica da narrativa histórica que se conta aos mais jovens cidadãos do mundo atual. A inevitável seleção de determinados saberes em detrimento de outros, na verdade, contribui, acima de tudo, para o escamotear de uma literacia histórica que podia, e devia, alcançar outros níveis. O processo de ensino (e de aprendizagem) da História, desde o começo da escolaridade obrigatória, tem de orientar-se no sentido de uma formação cidadã, esclarecida, democrática, intertemporal. As inexistências no que concerne aos conteúdos considerados ou ao raciocínio potenciado, por sua vez, somente comprometem aquele desígnio. (shrink)

Multisensory stimulation has been shown to alter the sense of body-ownership. Given that perceived similarity between one’s own body and those of others is crucial for social cognition, we investigated whether multisensory stimulation can lead participants to experience ownership over a hand of different skin colour. Results from two studies using introspective, behavioural and physiological methods show that, following synchronous visuotactile stimulation, participants can experience body-ownership over hands that seem to belong to a different racial group. Interestingly, a baseline measure (...) of implicit racial bias did not predict whether participants would experience the RHI, but the overall strength of experienced body-ownership seemed to predict the participants’ post-illusion implicit racial bias with those who experienced a stronger RHI showing a lower bias. These findings suggest that multisensory experiences can override strict ingroup/outgroup distinctions based on skin colour and point to a key role for sensory processing in social cognition. (shrink)

Social and environmental ratings provided by social rating agencies are multidimensional. The first goal of our paper is to identify a small number of independent and relevant socially responsible (SR) dimensions reflecting a firms’ coherent posture toward social issues. We put forward that these dimensions are not exactly the same as the ESG ones (Environment, Social, and Governance). Using the six sub-ratings provided by the Vigeo rating agency, we perform a principal component analysis and we highlight three main independent SR (...) dimensions related to (1) business stakeholders (employees, customers, and suppliers), (2) societal stakeholders (environment and society), and (3) financial stakeholders (stockholders and debt holders). The second objective of our paper is to explore the link between stock returns and these three SR dimensions. Our most notable finding is that for each SR dimension, investors ask for an additional risk premium when they accept to hold non-socially responsible stocks. The cost of equity is thus lower for SR firms. The average premium over the period 2003–2010 is larger for the components “business stakeholders” and “financial stakeholders” than for the component “societal stakeholders.” The premium for this last component has only existed since the end of 2008. Since that time, environment and community involvement have become important risk factors strongly considered by investors. For the three dimensions, investors notably penalize large non-social firms and reward small social firms. (shrink)

This paper maps and systematizes the different discourses around peace in the public sphere in Colombia during the context of the latest peace negotiations between the government and the guerrilla group FARC-EP. The analysis of the discourses of peace is boiled down to four main approaches: a. Peace is understood as a relational dynamic that allows for the deconstruction of the binary friend-enemy and the recognition of the other; b. peace is seen as a condition that enables security and the (...) deepening of economic development through neoliberal policies; c. peace is re-signified through the signifier ‘territory’, to refer to the need of local involvement to define and implement peace policies in order to take into account the needs from those living and being in the territories; and d. peace is proposed as the consecution of social and environmental justice, accompanied of an alternative development that ensures the autonomy of indigenous, black communities, and peasants to decide how they want to live, how they want to exist. The ultimate goal of this paper is to explore the power-resistance dynamics at play in the re-definition of peace during the window of opportunity that the peace dialogues represented. (shrink)

This article intends to unpack how art education motivates students for a creative educational practice in immersive learning, following the author’s research using books to explore The Book Experience as a Place of Epistemological Reflection in Art Education. Questions as to how book making can be understood as a tool for teaching and learning, as a mediator and as a collaborative piece of producing knowledge, were raised during the process of making collective books, along with reflection on author’s articles. Feedbacks (...) reveal a firm evidence of learning through studio practice based pedagogies as spaces of learning. (shrink)

A “Critical Perspectives” article in the Journal of Bioethical Inquiry on scientific integrity in Brazil summarizes several misconduct cases documented therein . To further reinforce the responsible conduct of research in developing countries and to fight against the unaccountability of many editors , we describe here a Mexican instance of alleged in-house plagiarism .In June 2011, we submitted a “Correspondence” note to a Nature group journal to expose what we claimed to be a breach of collegiality and inappropriate authorship in (...) a three-page mutation report just published in that journal. Our main complaints were two: the surreptitious way in which we believed that both displayed metaphases in that report had been obtained from our files by a local colleague and then published without our consent and the massive easy-on co-authorship: 14 out of 21 co-authors declared just to have “provided clinical material.” In c .. (shrink)

Tras la pandemia de la COVID-19 se empezó a potenciar el proceso de virtualización de contenidos de aprendizaje, que ha dado lugar al desarrollo de materiales audiovisuales de apoyo a la docencia. Estos materiales son a menudo vídeos de duración variable diseñados para complementar las estrategias tradicionales de formación y facilitar la adquisición de algunos contenidos de la materia curricular. El presente trabajo presenta una experiencia colaborativa entre docentes para la introducción de materiales audiovisuales como recursos para la educación universitaria (...) de asignaturas de matemáticas básicas en cinco Grados de distintas ingenierías de la Universidad de Cantabria. (shrink)